Over the past two decades, the Ausdeck Group has experienced fantastic growth to become a leading Australian building product solutions provider. Through this expansion, our organisation has evolved to have several different brands operating in varying categories, leading us to step back and take a fresh look at the bigger picture.
As explained by CEO Simon Plummer, “We sat down and agreed on a new vision for the future, to combine innovation and experience, and to make construction easier and life better for our clients and their clients.”
The new 2024 strategy includes the development of a new brand identity to represent one holistic brand that better represents all the products and services on offer. This includes a newly adapted business name – Ausdeck Building Systems. Says Plummer, “Our new descriptor, Building Systems, is now bolted into our logo as a constant reminder that we can offer our customers not just parts, but an entire building system.”
We are also taking the opportunity to introduce a new crisp and modern logo partnered with a new colour palette inspired by Australia’s climate and landscapes.
Also featured in the new brand identity is the new brand positioning, ‘Our part is the solution.’
Says the CEO, “Whether you’re a homeowner with a dream, an architect with a vision, or a builder with a shopping list, Ausdeck Building Systems can provide you with a solution. That’s our part.”
This shift in branding aligns perfectly with our ongoing strategic investment in the NSW branch and the relocation to the new, state-of-the-art Queensland Ausdeck Building Systems headquarters at 56-72 Bandara Street, Richlands. This purpose-built facility will be a landmark home for the business for many years and is the latest chapter in our long and proud history.
